Privacy Policy

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

1.1 "Account"

means collectively the personal information, Payment Information and credentials used by Users to access Material and/or any communications System on the Web Site;

1.2 "Content"

means any text, graphics, images, audio, video, software, data compilations and any other form of information capable of being stored in a computer that appears on or forms part of this Web Site;

1.3 "Cookie"

means a small text file placed on your computer by The Data Analytics Institute Pty Ltd when you visit certain parts of this Web Site. This allows us to identify recurring visitors and to analyse their browsing habits within the Web Site;

1.4 "Data"

means collectively all information that you submit to the Web Site. This includes, but is not limited to, Account details and information submitted using any of our Services or Systems;

1.5 "The Data Analytics Institute Pty Ltd"

means The Data Analytics Institute Pty Ltd (trading as The Data & AI Institute), Mayshill, NSW, 2145;

1.6 "Service"

means collectively any online facilities, tools, services or information that The Data Analytics Institute Pty Ltd makes available through the Web Site either now or in the future;

1.7 "System"

means any online communications infrastructure that The Data Analytics Institute Pty Ltd makes available through the Web Site either now or in the future. This includes, but is not limited to, web-based email, message boards, live chat facilities and email links;

1.8 "User" / "Users"

means any third party that accesses the Web Site and is not employed by The Data Analytics Institute Pty Ltd and acting in the course of their employment; and

1.9 "Website"

means the website that you are currently using (thedaxinstitute.com) and any sub-domains of this site (e.g. subdomain.thedaxinstitute.com) unless expressly excluded by their own terms and conditions.

2. Data Collected

Without limitation, any of the following Data may be collected:

• 2.1 name;
• 2.2 date of birth;
• 2.3 job title and profession;
• 2.4 contact information such as email addresses and telephone numbers;
• 2.5 demographic information such as post code, preferences and interests;
• 2.6 financial information such as credit/debit card numbers;
• 2.7 IP address (automatically collected);
• 2.8 web browser type and version (automatically collected);
• 2.9 operating system (automatically collected);
• 2.10 a list of URLs starting with a referring site, your activity on this Web Site, and the site you exit to (automatically collected); and
• 2.11 Cookie information.

3. Our Use of Data

3.1 The Data Analytics Institute Pty Ltd collects your personal information directly from you when you complete a web form for consultation calls, send an inquiry, register for an event, and subscribe to a service.

3.2 At The Data Analytics Institute Pty Ltd, we are committed to transparency in data collection. Any personal data shared with us through various channels — including career consultation calls, free live workshops, e-book downloads, website chats, and cookies — is collected and stored securely. We want you to be fully informed about how your data is used and stored.

3.3 Any personal Data you submit will be retained by The Data Analytics Institute Pty Ltd for as long as you use the Services and Systems provided on the Web Site. Data that you may submit through any communications System that we may provide may be retained for only as long as is necessary for the purposes for which it was collected (except where such information is required to be kept for a longer period by law) and disposed of securely once it is no longer required.

3.4 Unless we are obliged or permitted by law to do so, and subject to Clause 4, your Data will not be disclosed to third parties. This includes our affiliates and/or other companies within our group.

3.5 All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998. For more details on security, see Clause 9 below.

3.6 Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Web Site. Specifically, Data may be used by us for the following reasons:

• 3.6.1 internal record keeping;
• 3.6.2 improvement of our products/services;
• 3.6.3 transmission by email of promotional materials that may be of interest to you;
• 3.6.4 contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Web Site.

3.7 The Data Analytics Institute Pty Ltd will use and disclose your personal information only for the purposes for which it was collected. These purposes, in addition to any specific notifications made to you at the time of collection, include:

• 3.7.1 We use your information to analyse the effectiveness of our communication, marketing campaigns, events, and programs.
• 3.7.2 Strategic planning: we use data to make informed decisions about future marketing campaigns, events, and student support initiatives.
• 3.7.3 Market research: we may use anonymised data to understand industry trends and better tailor our services to meet potential students' needs.
• 3.7.4 Communication effectiveness: we analyse how you interact with our communications (e.g. emails, website) to improve their clarity and relevance.

3.8 The Data Analytics Institute Pty Ltd will seek your consent before using or disclosing your personal information for any purpose other than those advised at the time of collection, except where such use is authorised or required by law. If you consent, you may withdraw it in writing at any time.

4. Third Party Web Sites and Services

The Data Analytics Institute Pty Ltd may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment handling, delivery of purchased items, search engine facilities, advertising and marketing. The providers of such services do not have access to certain personal Data provided by Users of this Web Site. Any Data used by such parties is used only to the extent required by them to perform the services that The Data Analytics Institute Pty Ltd requests. Any use for other purposes is strictly prohibited. Furthermore, any Data that is processed by third parties must be processed within the terms of this Policy and in accordance with the Data Protection Act 1998.

5. Changes of Business Ownership and Control

5.1 The Data Analytics Institute Pty Ltd may, from time to time, expand or reduce its business and this may involve the sale of certain divisions or the transfer of control of certain divisions to other parties. Data provided by Users will, where it is relevant to any division so transferred, be transferred along with that division and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the Data for the purposes for which it was supplied by you.

5.2 In the event that any Data submitted by Users will be transferred in such a manner, you will be contacted in advance and informed of the changes. When contacted you will be given the choice to have your Data deleted or withheld from the new owner or controller.

6. Controlling Access to your Data

6.1 Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:

• 6.1.1 use of Data for direct marketing purposes; and
• 6.1.2 sharing Data with third parties.

7. Your Right to Withhold Information

7.1 You may access certain areas of the Web Site without providing any Data at all. However, to use all Services and Systems available on the Web Site you may be required to submit Account information or other Data.

7.2 You may restrict your internet browser's use of Cookies. For more information see Clause 10 below.

8. Accessing your own Data

8.1 You may access your Account at any time to view or amend the Data. You may need to modify or update your Data if your circumstances change. Additional Data as to your marketing preferences may also be stored and you may change this at any time.

8.2 You have the right to ask for a copy of your personal Data on payment of a small fee.

9. Security

Data security is of great importance to The Data Analytics Institute Pty Ltd and, to protect your Data, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected online.

10. Changes to this Policy

The Data Analytics Institute Pty Ltd reserves the right to change this Privacy Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Web Site and you are deemed to have accepted the terms of the Policy on your first use of the Web Site following the alterations.

11. Contacting Us

If there are any questions regarding this privacy policy you may contact us at info@thedaxinstitute.com.